Our Wave Newsletter Redesign

A series of emails constructed for and sent out on behalf of the nonprofit organization Our Wave

an introductory email about the organization Our Wave

Project Details

I have volunteered at Our Wave since April 2023, helping them completely restructure and redesign their newsletter system. Previously, they had been sending out infrequent and long emails for all updates. These were off-brand, bulleted lists that did not fully represent who they are as an organization and what they wanted to share with partners and their community. I have since been the lead on writing and sending these emails out multiple times a month, designing templates first in Figma with their lead Desginer before templating and formatting them in the platform Sendgrid. I have mapped out and helped them to create newsletter and subscriber groups focusing on partner updates, donation inquiries, monthly blog updates, upcoming events, and impact reports.

See a few examples of past newsletters below and sign up for Our Wave's newsletters HERE.

Image Gallery

first half of an email template meant to introduce viewers to the Our Wave leadership team titled Get to Know Us

This template was set up to automatically send out to anyone that newly signed up for the Our Wave newsletter, introducing them to the leadership team and recognizing some of the organization's partners. This was all designed to mimic their web platform's brand.

first half of an email template asking for donations to Our Wave for Giving Tuesday

This email sent out for Giving Tuesday was the first use of this template, asking viewers for donations, promoting their shop's items in time for the holidays, and promoting the organization's social media.

final half of an email template meant to share blog posts from the previous month

Monthly blog updates were sent out as newsletters to both bring traction to the website itself and share the stories that our audience might have missed in the previous weeks. This did a great job at bringing more popularity to the Making Waves blog page.

final half of an email template reviewing impact metrics for 2023

The impact report newsletter was the most difficult one to create of my time with this team. The amount of information that needed to be conveyed was a lot and I wanted to move away from their previous strategy of listing things in an overwhelming manner. The final design was a combination of images and short copy that ultimately was approved and even used to share partner impact metrics across subscriber lists.